Transforming Business Models – Prepared for the Future
Četvrtak, 21.05.2026.
Rovinj, Hotel Lone
Ponedjeljak, 18.05.2026.
Radionica je dio programa CONTROLLING DAYS 2026
Description
In a rapidly changing business environment, organizations must proactively adapt their business models to remain competitive and future-ready. This workshop is designed for leaders and teams who want to understand, shape, and drive the transformation of their business models. Participants will explore current challenges, future trends, and actionable strategies, working hands-on with a real business use case and innovative concepts. The workshop will combine expert input, interactive sessions, and group work to ensure practical outcomes that can be directly applied to your department’s transformation journey.
Workshop Schedule
10:00 – 10:30 | Reception and Materials Distribution
10:30 – 11:30 | The Need for Business Model Transformation
- Explore the drivers of change impacting the use case sectors
- Reflect on the current state and challenges of your business model
- Shift perspective from obstacles to opportunities for future growth
- Understand the urgency of proactive transformation to remain competitive
11:30 – 11:45 | Coffee Break
11:45 – 13:15 | Defining the Future Business Model
- Analyze the impact of trends on customers and revenue streams
- Identify new roles, tasks, and skills required for future success
- Develop flexible, future-oriented role profiles and organizational structures
- Reimagine the customer journey and value proposition for evolving markets
13:15 – 14:15 | Lunch Break
14:15 – 15:45 | Creating the Future – From Vision to Action
- Apply a structured process for business model innovation
- Identify key levers and interconnected strategies for sustainable transformation
- Address enablers and barriers to successful change within your organization
- Develop actionable measures and a roadmap for implementation
15:45 – 16:00 | Coffee Break
16:00 – 17:30 | Leading the Transformation
- Define clear responsibilities and leadership roles for driving change
- Create a shared vision and future picture for your department
- Outline concrete steps and measures for ongoing transformation
- Foster a culture of innovation and continuous improvement
OPCIJE SUDJELOVANJA I PRIJAVE
A. Kontroling konferencija, 22.05.2026.
(kotizacija: 525 EUR + PDV)
B. Radionica, 21.05.2026.
(kotizacija: 475 EUR + PDV)
C. Kontroling konferencija i radionica, 21. i 22.05.2026.
(kotizacija: 900 EUR + PDV)
PONUDA SMJEŠTAJA
Za sve sudionike naših događaja, uz obvezno korištenje promo koda PU2026 prilikom rezervacije*, osigurane su u dolje navedenim hotelima posebne cijene smještaja**:
1 ili 2 noćenja – 199,00 EUR
3 noćenja – 159,00 EUR
1 ili 2 noćenja – 265,00 EUR
3 noćenja – 220,00 EUR
Napomene:
* promo kod aktivan je od 25.11.2025., do trenutka dok ima slobodnih smještajnih kapaciteta u navedenim hotelima (kontakt za informacije: hello@maistra.hr, 052/800250)
** u slučaju da niste bili u mogućnosti rezervirati smještaj u navedenim hotelima, molimo Vas obratite se nama na +385 (0)1 23 04 571.
Dr. Damir Kralj is an executive and entrepreneur with more than two decades of international leadership experience across consulting, global automotive corporations, and entrepreneurial ventures. Educated in electrical and industrial engineering, he earned his PhD in Controlling at the University of Stuttgart under Prof. Péter Horváth, one of Europe’s foremost authorities in performance management. Dr. Kralj began his career at Horváth & Partners, advising global corporations on value creation and performance systems, before moving into leadership roles within the automotive industry. At Mercedes-AMG, he built and led the Performance Studio, playing a key role in shaping iconic product models. Since 2013, he has held multiple leadership positions at Mercedes-Benz AG, with international end to end-responsibility across sales, market management, pricing, and electric vehicle services. In 2025, he founded with family members and friends the family owned Solarzone Group, focusing on scientific development of energy-efficient systems and the the technical use of solar energy, with a strong focus on delivering economically viable solutions. Alongside his executive career, Dr. Kralj has been engaged for many years in executive education at leading European institutions.