Bálint Palotai is Head of Strategy Innovation and Sales at Horváth & Partners. He has 18 years consulting background and speaker on several international strategy forums and conferences. He is thought leader in strategy setting and execution design, leader of several transformation programs, designing performance managament of strategy execution (incl. Balanced Scorecard). Bálint is Co-Founder of several datadriven strategy action methodology like branch network optimization with external geoinformation data, dynamic pricing using transactional and client data, differentiated service offering design using behavioral segmentation of clients.