INNOVATION MANAGEMENT AND CONTROLLING

Duration: 5 modules, 8 days
Program locations and languages: Zagreb (Croatian) and Wiesbaden / Frankfurt / Stuttgart (English)

1. MODUL ESSENTIALS OF INNOVATION MANAGEMENT AND CONTROLLING                                                                                                                                                                              

      DAY 1, Zagreb

• House of Innovation
• The goals of innovation management and controlling
• Organization, processes, instruments and function of innovation management and controlling
• Innovation Performance Measurement & Scorecards
• BUSINESS CASE: Linking business and innovation strategy

      DAY 2, Zagreb

• Innovation culture
• Idea generation
• Product and-service development
• Marketing of innovation
• BUSINESS CASE: Design Thinking

2. MODUL NEW TECHNIQUES OF INNOVATION MANAGEMENT AND CONTROLLING

      DAY 1, Zagreb

• The VUKA world - definition and challenges
• Open Innnovations
• Digitization and digital transformation
• Disruptive business models
• BUSINESS CASE: The Business Model Canvas

      DAY 2, Zagreb

• Agility
• Scrum
• Lego Games
• BUSINESS CASE: Application of creative techniques in practice

3. MODUL REAL CASES OF SUCCESSFUL INNOVATION MANAGEMENT AND CONTROLLING                                                                                                                                                                                     

      DAY 1, Wiesbaden / Frankfurt

• Content, tasks and status quo of innovation management and controlling
• Innovation success measurement
• Innovation and R&D management with KPIs
• Group work: KPIs development, evaluation and selection
• REAL CASE: MERCEDES-BENZ (Guest presentation)

      DAY 2, Wiesbaden / Frankfurt

• Innovation portfolio: prioritization of projects
• Innovation process: selection & evaluation of ideas
• Instruments for successfully controlling the fuzzy front end
• REAL CASE: SIEMENS (Guest presentation)

4. MODUL BUSINESS VISIT TO 2 SUCCESSFUL AND INNOVATIVE GERMAN COMPANIES

      Stuttgart

5. MODUL INNOVATION MANAGEMENT AND CONTROLLING - CERTIFICATION

      Zagreb

Note: participation fee for the program includes lectures, presentation materials, lunches, breaks, travel expenses from Wiesbaden / Frankfurt to Stuttgart and back as well as international certification in Zagreb (EBS, SITE, Business Effectiveness).